MyComputerCareer’s social media team has earned gold! Our innovative approach to authentic content and community engagement was recognized with a Gold Medal in the 2025 Merit Awards for Marketing and Communications
This recognition from Merit Awards, a leading voice in marketing excellence, validates the team’s innovative approach to social media strategy. In 2024, three full-time professionals and two interns transformed our social presence through two key initiatives: Embracing short-form video content across all platforms and showcasing our students’ success stories front and center.
The numbers tell a compelling story:
- Over 175,000 total engagements across platforms
- Exceptional 4.7% average engagement rate (nearly double the industry standard)
- Impressive follower growth exceeding 9% on every platform
- TikTok following grew from 323 to 2,200 in its first year
- Generated 25,000 website visitors through organic social media
- Connected nearly 2,500 potential students with our Admissions team
But beyond the metrics, the true achievement lies in building genuine connections. The MyCC social team tries to personally respond to every comment within 24 hours, ensuring no voice goes unheard. They’ve also created over 2,500 pieces of original content, each carefully crafted to resonate with our community of students, graduates, and future IT professionals.
“This Gold Medal recognition from Merit Awards reflects our team’s dedication to authentic engagement and student success,” says Aaron Martin, PR Director at MyComputerCareer. “We’re not just posting content, we’re building a community where future IT professionals learn, engage, and see themselves succeeding in the industry.”
Looking ahead, the MyCC social team remains committed to innovation and always putting our students’ stories at the forefront. This award isn’t just a trophy for the shelf, it’s validation that authentic connection matters, and showcasing real student success creates meaningful impact.Want to be part of our award-winning community? Follow us on Facebook, Instagram, LinkedIn, TikTok, and YouTube to join the conversation and see what makes MyComputerCareer a golden standard in IT education.
